How long does it take to rank well on Google? How do I get my Non-Profit found on social media? What should I do to improve our SEO strategy? These questions are common ones for Non-Profits looking to increase their visibility online.

Non-Profits are often misunderstood because they don’t fit into the typical marketing model. They aren’t always associated with advertising or fundraising campaigns and don’t necessarily sell anything. That means they don’t have a direct way to generate revenue.

However, Non-Profits can benefit from using the same techniques that other businesses use to attract new customers and retain existing ones. In this article, we’ll look at some of the ways Non-Profits can boost their SEO and social media presence.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing web pages or websites to rank higher in search engines such as Google. If you want to get found by potential customers, then you should consider learning some basic SEO techniques.

Google has become the most dominant force in Internet searches. In fact, over 90% of all searches now happen on Google. But, unfortunately, it means that if you don’t optimize your site correctly, you won’t appear in the search results.

You might be wondering why you would even bother with SEO. After all, isn’t it enough to simply create great content? The answer is yes, but only if you want to attract visitors who are looking for your type of information.

How Does SEO Work?

SEO has become an integral part of digital marketing strategy. SEO’s goal is to improve your site’s ranking in search results. In other words, it helps you get found by potential customers who are searching for your services or products.

There are several ways to optimize your site. Some of them include link building, social media optimization, page speed optimization, mobile friendliness, and keyword research. In addition, these methods are often combined together to create a comprehensive SEO plan.

7 SEO Tips and Tricks for Your Non-Profit

1. Use SEO Keyword Tools to Find Target Keywords

Keyword research is the most important aspect of any SEO strategy. Without knowing what words potential visitors might use to find your organization, you’ll never be able to create compelling content that attracts them. That’s why starting out right is crucial in identifying the best keywords to target.

In order to do this, you need to use a tool that helps you discover new keywords. Plenty of free ones are available, but some are better suited for specific industries than others. For instance, Semrush, Moz, and Ubbersuggest are great SEO tools for conducting keyword research for Non-Profits.

2. Write High-Quality Content

Once you identify the keywords you want to target, you should write content around those topics. While there are no hard rules for writing effective content, you should follow some general guidelines, as listed below.

• Keep things simple. Don’t try to cram too much information onto each page. Instead, focus on providing value to readers.
• Avoid jargon. When writing for nonprofessionals, stick to plain English. Avoid acronyms and abbreviations unless you’re confident that your audience understands them.
• Provide context. You should ensure that your content answers any questions readers may have. Include links to external sources whenever possible.
• Proofread everything before publishing. Even though you may think your content is perfect, chances are someone else will notice something wrong.

3. Add Alt Text to Your Images

Alt tags are used to describe images on websites. They allow screen readers to read the text associated with the image attached to your webpage. This means that visually impaired individuals can still access your content even if they cannot view images.

While alt tags aren’t required, they’re highly recommended. According to Google, adding alt tags to your images improves your Non-Profit’s overall SEO performance. In addition, alt tags help search engines determine whether an image is actually worth displaying in search results. If the image isn’t visible, then it won’t appear in search results.

So, if you haven’t already done so, add alt tags to your images now.

4. Incorporate More Visual Elements

When creating content for your website, consider incorporating more visuals. These could include infographics, diagrams, charts, graphs, photos, video clips, and audio files. That said, remember that visuals alone aren’t enough to attract attention. It would be best if you always complemented them with text.

This approach is especially helpful for Non-Profits. After all, most people who visit your site will do so via mobile devices. Since these screens are smaller than desktop monitors, they require less text to convey the same amount of information.

Additionally, make sure that the images you choose are appropriate for your audience. For example, if you’re targeting young adults, you shouldn’t post pictures of babies. Likewise, you shouldn’t share inappropriate content if you’re trying to reach parents. Lastly, ensure that the images you upload are appropriately tagged. Otherwise, they will display incorrectly in search results.

5. Write Optimized Meta Descriptions

Meta descriptions are short snippets of text that appear below the title tag in search results. Meta descriptions are used by search engines to describe each individual webpage. A good description should tell potential visitors exactly what the page is about.

For example, if you run a blog about dog training, your meta description might read something like, “Learn how to train your dog using positive reinforcement methods.” If your meta description doesn’t accurately reflect the contents of the page, then it won’t perform well in search results.

To write compelling meta descriptions, consider what keywords best describe your page. Then, craft a sentence around those words. Finally, test out your new meta description by running some keyword research.

6. Structure Your Content Effectively

When writing content for your website, think about how it will be consumed. For instance, if you want to attract readers who are searching for specific topics, consider creating a series of posts that address related subjects. Or, if you’re going to encourage donations, make a donation form that collects contact information.

Structure your content into logical chunks. For example, add lots of headings and subheadings. This helps readers navigate your site easily. It also allows search engines to better index your content.

7. Use YouTube to Engage Your Audience

YouTube has become one of the world’s largest video-sharing platforms. With over 1 billion monthly active users, it’s no surprise that YouTube is now the second largest search engine after Google.

You can use YouTube to share educational videos about your cause as a Non-Profit organization. These videos could cover everything from fundraising ideas to how to properly care for a shelter pet. By posting informative videos on your channel, you can increase engagement among your followers and raise awareness of your organization.